To use Facebook Live on a mobile device, you’ll need to: Click the three dots and then click “Live video”įrom there, you’ll have the option to add details and choose a target audience before starting your live stream.Click “Create a post” at the top of your newsfeed.Navigate to (Facebook recommends using Google Chrome for live streams).To use Facebook Live on a desktop or laptop, you’ll need to: Facebook Live broadcasts also saw more engagement, with 469 total engagements compared to 28 total engagements on standard video posts.įacebook Live works on desktop and mobile.
Facebook Live drove the most audience engagement.Facebook Live broadcasts reached almost twice as many people as standard video posts. Facebook Live broadcasts significantly outperformed standard video posts in 3-second views. Biteable, a video communication platform for teams, conducted its own Facebook Live experiment and found that: Popularity aside, many businesses turn to Facebook Live because it works. With just under three billion monthly active users, Facebook is arguably the most active social media platform in the world. Why does Facebook Live rank so high? At least some of its success comes down to the popularity of the platform.
In a New York Magazine survey, 66 percent of respondents chose Facebook Live as their favorite platform for live video. What is Facebook Live?Īs a core part of the platform, Facebook Live enables anyone with a Facebook account to live stream for free.Īccording to eMarketer, Facebook Live is the second most popular option when it comes to watching live broadcasts, beating platforms like Instagram, TikTok, and Snapchat by a significant margin.
Which platform is better? Read on to make the call. To help, we took a closer look at two of the biggest players in the live streaming space: Facebook Live vs. To connect with audiences around the world at scale - and convert some of them into customers - you’ll need to choose the platform that best aligns with your business. That’s a lot of money - and for video-focused brands, a lot of opportunities.īut revenue-generating live streams don’t happen by accident. According to one source, the live streaming market will exceed $247 billion by 2027.
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